We received an email today.
It was broken.
This doesn’t happen with Spike.
Why? What’s the difference?
Easy. Spike map out every customer journey. We cover the eventualities, mark out trigger points for actions and map out where people can go once they’ve opened an email or clicked a link.
Before we send any emails or build any forms, we map everything out on a whiteboard and ensure people are kept within the ecosystem of that client – that means that links lead somewhere within the business, exit points are minimised, and there’s always a clear call to action to do something: buy, look, download, whatever.
We run the process through our technical department where our developers pick it apart looking for dead ends or loops, then we run it through our social media team who offer their insights, our data team gets involved to see where we can capture the data and track customers’ movements through the process.
We see a lot of emails coming through where this isn’t done.
They don’t plan, they don’t map, they don’t visualise how the user interacts and travels through the process from email – conversion. We do. Every single time.
It starts with something like this (client info redacted):
It’s not the prettiest thing but it works. We turn it into something like this:
Then both parties can understand what happens when, what the journey is and how someone is led through their site.
Here at Spike, we do this for every client and we get the whole team involved to cover all the angles to make sure everything has a purpose and a positive result for your business.
If you want to start to send good email, book a free strategy session at by clicking here!